Re: Foundation Support for Edge Jewish Music (was schmaltz...)

[Kame'a Media <media...>]

GAronoff (at) aol(dot)com wrote:

> While it would be excellent if a superstar could emerge and single handedly
> carry Jewish music, edge or otherwise, to a broad public, this does not seem
> likely.

I would have to disagree.
To me, it is largely a question of promotion -- educating the public and
exposing
"unknown" artists.
That, and the ability to deliver, of course.

> So, Rolling Thunder may have to wait until such a star with a
> commitment to Jewish music develops.

Forget the star system model.It is antiquated, hierarchical and destructive to
everyone.
If the music goes over, the artist is a star.


> In the mean time, a smaller scale tour might be possible with foundation help
> if the right foundations or other donors could be identified around the
> country.
> Gideon

Contemporary audiences, especially the all-important youth market,
demand high-energy and theatrical shows.  This does not mean a bunch of people
in
thrift store fedoras and wide ties playing <kale bazetsns> or <doinas>, which
tend to have the effect of a valium on most people.  You have to be able to
compete with the best of rock and roll and world music.

Unfortunately, young audiences practically have to be bludgeoned with
volume and stage effects to be won over today.

Think of it as a challenge.

Wolf



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