Re: contacting Tzadik??

[Eliezer Kaplan <zelwel...>]

Then the record companies would have to view free promos as an investment-
and it's totally at their discretion to guess whether such an investment
would pay off or not. So they may well assume that there's an audience for
so-called avant-garde music in Oberlin, but the market for Klezmer there is
negligible. That would make it your job to convince them otherwise.
                                EK

At 01:23 PM 2/1/99 -0500, you wrote:
>
>Eliezer asks: Why should Tzadik and Knitting Factory records, given their
>limited audience, give promo copies of CDs to eager DJs in return for
>guaranteed airplay?
>
>I answer: The limited audience is precisely the best reason!  Airplay is a
>major way to build audience and enthusiasm for an artist or CD series. The
>freeform department at our radio station has a lot of the more "out-there"
>CDs on the Radical Jewish culture series, including Anthony Coleman
>revamping Sephardic ballads on "I Could've Been a Drum," John Schott's
>exhilarating Messianic song cycle "In These Great Times," and the Mystic
>Fugu Orchestra's creepy-ancient "Zohar."
>       I would not have heard of any of these CDs if they were not
>already at the station.  As it is, I have played material from at least
>one of them every week since I started my show, and as a result new people
>have been exposed to their stuff.
>       Since I started doing my radio show, I have received a gratifying
>number of beautiful, free CDs from independent and shoestring musicians
>who certainly need to make a buck just as much as if not more than any of
>the Tzadik artists - but they also
>       a) realize that airplay will build their listenership and gain
>them needed publicity, and
>       b) think it's important and worthwhile to belong to something like
>a community around Jewish music - the people who make it, promote it, and
>listen to it.
>
>SM
>
>On Sun, 31 Jan 1999, Eliezer Kaplan wrote:
>
>> And why should they? They're not major labels and they need to make a buck
>> too- especially considering the rather limited audience for their releases-
>> especially of some of their more obscure artists. Also, why should Zorn or
>> whomever have to walk into a used CD store and see promo copies of their
>> CDs at a discount price, royalty and profit free?
>>              EK
>> 
>> At 01:30 PM 1/31/99 -0800, you wrote:
>> >
>> >Unfortunately, both tzaddik and knitting factory are quite unwilling
>> >to even entertain the idea --although I have succeeded in contacting
>> >them on other matters, my experience is tht they don't even return
>> >emails/phone calls, etc on the matter of promotional materials - or
>> >perhaps that's only regarding small stations, but in any case, I
>> >rather think you aren't likely to have a lot of luck. B'hatzlecha.
>> >
>> >Alana
>
>
>
>

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