Re: Not So Best Selling

[Klezcorner <Klezcorner...>]

 Dear Roger,

I agree with you wholeheartedly, "The Chicago Klezmer Ensemble's "Sweet Home 
Bukovina" is an absolutely delicious record" however, this is NOT one of 
those recordings that was not promoted. As the US distributor for this 
recording, we pushed this one as hard as possible. We sent out copies for 
review and to radio stations. When we acquired the CD, I posted a "Special" 
on this list and can tell you we had one of the best responses on this 
recording, and, it is still selling very well.

On "Chicago's" 2nd CD, "Early Recordings", we again sent out copies for 
review--check out George Robinson's Review on the Klezmer Shacks at:
http://www.klezmershack.com/articles/robinson/020309-1.sounds.html 

Though "Early Recordings" is no longer a "new release" i have always felt 
that the CD has not been give the proper recognition it deserves and sent it 
to be reviewed by Sing Out magazine in their last issue. Its nice to see that 
the Magazine also reviewed other Jewish recordings including:" 
Goyrl:Destiny", by Wolf Krakowski (A GREAT recording), and new CDs by Maxwell 
St. Klezmer, The Klezmatics, and Frank London.

Unfortunately, promotion of Jewish thumbed recordings is not an easy thing 
considering the small numbers that a "hit" Jewish CD will sell, and very few 
of the labels are willing to invest serious money in promotion.

In the next issue of Sing Out! I will be placing a full page color ad 
featuring some of the more "unusual" CDs from the Hatikvah catalog. The 
recordings I have selected for the ad are those that I feel should appeal to 
serious music collectors of folk and other ethnic music, whether Jewish or 
not...no Hava Nagila or Yiddishe Mame!

Do I expect the ad to pay for itself, not really, but I do want to make 
people aware that the music does exist...and so do we...for now!

Simon
Hatikvah Music
323) 655-7083
www.hatikvahmusic.com
In a message dated 1/24/3 6:54:21 AM, ro (at) panix(dot)com writes:

<< While our brother Simon works up his "Best Sellers" list, I want
to point out a "worst seller".

They don't do promotion. They don't have distribution.  They don't have
a pun for a name.  They are not satirists.

The Chicago Klezmer Ensemble's "Sweet Home Bukovina" is an absolutly
delicious record, one that I have been playing over and over and over
again the past few days.

The style is that of elegant playing for listening (as opposed to the
mashke! tanz! style).  It is stunningly beautiful.  Highly recommended.

roger reid
 >>

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