[HANASHIR:3147] An Extended Opportunity

[Adrian Durlester <durleste...>]

I have been asked to send this to the Hanashir list again, with word from
Craig that the submission deadline has been extended for another two weeks.

Adrian

------------------------------------------------------------
?A Taste of Jewish Music?
COMPILATION LABEL IS FORMED !!


Dear Friend,

We are very excited to announce the formation of a new recording label
dedicated to the promotion of collections of Jewish and secular music. We
see
a tremendous potential to provide high quality, attractively packaged
sampler
recordings built around special themes.

We expect to select 12-14 artists to participate in each project.  Our
working title will be ?A Taste of..? so we will offer such recordings as ?A
Taste of Chanukah,? ?A Taste of Children?s Jewish Favorites,? etc.

The current plan calls for the release of 2 recordings per year.  While we
will distribute these recordings through traditional channels such as
mainstream record and book outlets and Judaic shops, our primary focus will
be on distribution to alternative segments such as gift and specialty
retailers, as well as through the Internet.  In addition, we are in
discussions with manufacturers and  service companies to tie our recordings
to the sale of their merchandise and services.

The following are some of the Judaic themes under consideration:

Chanukah                                        Songs of Israel
Children?s                                      Instrumental
Shabbat                                 Dance Songs
Passover                                        Hazzanut
Music from Festivals             Yiddish
Love and Wedding Songs        Liturgical
Lullabies                                       Camp Songs
Contemporary                            Ladino
Songs from Israel                       Songs from Eastern Europe
Meditation                              Instrumental
Healing

..with more to follow

The first recordings will have a fall street date of early August, giving us
enough time to be available for the 1999 Chanukah season. Our first 2
releases will be recordings featuring Jewish music for Children and music
for
Chanukah.


So what?s in it for you?  A number of things.  First, we will compensate
each
artist $250 for each track selected on a given recording.  (Each recording
will feature no more than one track per artist, but the same artist may have
arrangements selected for more than one collection. But much more than the
money, this opportunity will benefit you as an effective sales and marketing
vehicle. One of our prime goals is to spread the word about this great
music,
in order to generate substantial increases in product sales and new concert
opportunities. We will accomplish this by providing bio and concert booking
information.  Additionally, we are in the process of working out a
fulfillment arrangement with Sounds Write Productions, Inc., one of the
country?s premier producers and distributors of Jewish music.

Marketing and Promotion Ideas

We will pursue traditional methods of promotion at no cost to you  (point of
purchase displays, listening posts, in-store play, etc.).  But in addition,
we are going to be creative by tying the recordings to related
merchandise even more exciting developments are in the works.  We are
currently negotiating with a toy chain about a special private label run of
Jewish children?s music, coupled with in-store performance opportunities
around the U.S.  In addition, we are negotiating with a distributor of
Shabbat candles to include a Sabbath CD and an airline to do an Israeli
music
sampler to overseas travelers.

Next Steps
We invite you to submit your tracks of Chanukah, and Jewish children?s music
for consideration.  While we are first going to focus on these two themes,
feel free to suggest tracks for other collections to be released in the
future. Please complete the attached form and send two sample CD?s to the
above address so that we may review your work.  If your product only comes
on
cassette, you can send it to us on cassette please send it to us anyway.
However, you will have to provide it to us in digital format if the track is
selected for the release.

We look forward to hearing from you.

Craig Taubman
Jon Simon


------------------------ hanashir (at) shamash(dot)org -----------------------+
Hosted by Shamash: The Jewish Internet Consortium  http://shamash.org
------------------------ hanashir (at) shamash(dot)org -----------------------=